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Launch day: My Liberty fabrics are now for sale!

Well, what a day. Today I finally got to see the fabrics created from my winning #LibertyOpenCall design for sale on the shelves of Liberty! It was the first time seeing them for real. We only saw the strike offs when we visited the factory in Milan. The fabrics looks fantastic, brilliant quality and great colours. I have three colourway of one design ‘Duncan Grant’ on Tana Lawn and three of a second design ‘Small Town’ on silk.

 

 

 

 

 

 

To mark the launch, the store was decorated with panels of our fabrics and information about each of the four winners all the way up the stairs and around the Haberdashery Department.

We were treated to breakfast with the design and sales team and then signed copies of our original designs, which will go into the famous Liberty archive.

We each received 5metres of one of our fabrics – I chose the one closest to my original design in terms of colour, and then I couldn’t resist buying a metre of each of the others.

All six will make an appearance at my What a Liberty! exhibition at the Hot Tin from 18th May, if you want to see them and can’t make it to the store. https://duncangrantartist.com/event/exhibition-of-small-towns-to-coincide-with-liberty-london-open-call-launch/

As one part of the journey ends, another begins. We’ll be kept informed of how our fabrics are used. So if, say, a fashion house uses one of our designs of fabrics for a garment in their 2020 season collections, Liberty will tell us and will keep our names with the designs as far as they can.

Will let you know about any developments on here. Thanks to everyone who has encouraged me, voted for me and supported me so far.  One of you is getting a pair of designer boxers. You know who you are!

Here are the links to my fabrics on the Liberty website:

DUNCAN GRANT https://www.libertylondon.com/uk/search?q=duncan+grant

SMALL TOWN https://www.libertylondon.com/uk/search?q=small+town

Originals of my Small Town Ink Drawings and digital prints are available in my Gallery:

ORIGINALS https://duncangrantartist.com/product-category/original-artwork/drawing-ink/

PRINTS https://duncangrantartist.com/product-category/prints/ink-drawing/

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Liberty update: Book launch and fabric peek

Last night Liberty launched their brand-new bi-annual publication The Liberty Book  at their flagship store and I was invited with the other winners – we appear in the book – along with the great and the arty.

More about the book here: https://www.libertylondon.com/uk/the-liberty-book-000620000.html
https://www.instagram.com/p/Bv0-Ye3g-aO/?utm_source=ig_web_button_share_sheet

Meanwhile, this image turned up on Instagram https://www.instagram.com/absolutelyhomemag/
Our winning designs as fabrics!

The first strip is Catherine Rowe’s designs https://www.instagram.com/catherinerowedesigns/

The second strip is Emma Hill’s https://www.instagram.com/emma.hill_art/

The third strip is mine https://www.instagram.com/duncangrant1965/
https://duncangrantartist.com/shop/

The fourth strip is Natasha Coverdale’s https://www.instagram.com/studiocoverdale/

Official launch date 8th May 2019 at the Liberty Store.

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Liberty production process and sneak preview of ‘strike offs’

Liberty have just sent through these photos from our visit to the factory, near Milan. Great shots of the commercial print process on a massive scale…

 

And here we are – me and the other three winners – with the print samples (strike-offs) that the design team had prepared so the Liberty buyers could make their selection of colourways for production. Chosen designs will be revealed at the launch at the Liberty store on 8th May 2019.

Here is Liberty’s official piece https://www.libertylondon.com/uk/features/design-and-living/opencall-printing-process-2019.html?numfromstart=NaN&referrer=content-hub-interiors

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Liberty Open Call

In September 2018, Liberty London, the designer department store, invited artists and designers to upload images of their work to Instagram using #LibertyOpenCall to compete for the chance to have that design used in Liberty fabrics. There were over 5,000 entries and, amazingly, I was selected as one of the four winners. You can see my design and those of the other winners here

https://www.libertylondon.com/uk/instore-pages/liberty-open-call.html

Earlier this month I was invited, along with the other winners to visit the iconic Liberty Store in London’s Regent Street to view the Liberty archive and work with Liberty designers to turn our images into fabric designs, to be featured in the Liberty summer collection 2019.

 

We had a great day. It was amazing how they can take bits of the design and make it work for different products. Liberty will print several test prints from each winner’s design and then their buyers will choose at least one from each artist to develop into Liberty fabric. Really exciting!

The next stage is a visit, later this month, to the Liberty fabric mill, near Milan, to watch our designs transformed into fabric.

HERE’S A SIMILAR PIECE FROM LIBERTY….with a little bit more information about what happens next.
https://www.libertylondon.com/uk/features/design-and-living/liberty-open-call-in-the-studio.html